Merve Maden Avci

Product Manager for Transformers, Substations & Cable Accessories Eaton

Merve has been living and breathing transformers for ten years, first as a design engineer before switching to the sector's commercial side – and now leads Eaton's global product strategy, positioning and pricing. Her career has been a fast-moving journey in every sense, previously leading several tendering and sales teams throughout EMEA, LATAM and North America, as well as managing market entry strategies, product development and operational improvements to a 6 Sigma project implementation in a transformer factory. Driving Eaton's product development roadmap to meet customers' future needs is a critical dimension of her current portfolio as well. Merve has a BSc in Electrical Engineering from Yildiz Technical University, a MSc in Engineering Management from Istanbul Technical University and was awarded a year's EU scholarship to attend the Technical University of Munich.

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